Zephr User Guide

View Analytics Data

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If you use an HTML or SDK implementation, you can view in-rule analytics data for your features.

To view your analytics data, complete the following steps:

  1. Select Products from the main menu
  2. Select Features from the menu options
  3. Select the feature for which you want to view analytics data
  4. Select the version of the feature you require


    1. If you create – or update – a feature, it must be published before any analytics data can be gathered and displayed
    2. If you have previous versions of your feature rule, which contained analytics data, you can review the data for that version by selecting it from the Version column
    3. If you Stage then Publish a previously-published version of a feature rule that contained analytics data, the version number is unaffected and any exisiting analytics data is retained and continued
    4. If a version of the feature rule was created before Zephr Journey was enabled, and it has not been live since it was enabled, no analytics data will have been collected for that version
  5. Scroll down to the Rules Builder section
  6. Select the Analytics button, as illustrated below:

    Analytics button

    Note: Zephr recommends that you view this data in full-screen mode. To open the rules builder in full-screen mode, select the full screen icon (      Full Screen) at the bottom right of the rules canvas.

In the Analytics view, the connectors between your decision nodes and your outcomes display the output option and the data for that path.

If your rule does not yet have any associated data – for example, if it has recently been published – the data is displayed as No record, as illustrated below:

Zephr Journey - No Data

If your rule has associated data, the following information displays:

  • The number of end users who have followed the path
  • The percentage of traffic that followed the path
  • If no end user has followed a path, the data is displayed as No record

For example, the following analytics data shows that 12 end users, or 100% of traffic, have encountered the feature; and all end users accessed the feature using a Mobile device:

Zephr Journey - 100/0 Split

The connectors also provide visual feedback on the amount of traffic following each path with the path followed by the most end users being darker than those that are less-followed. The connectors are coloured as follows:

  • Black, to show that 100% of traffic followed the path
  • Shades of grey, to show that 99% (darkest grey) to 1% (lightest grey) of traffic followed the path
  • White, to show that 0% of traffic followed the path

For example, the following analytics data shows that 18 end users, or 100% of traffic, encountered the feature; 12 end users, or 67% of traffic, accessed the feature using a Mobile device, and 6 end users, or 33% of traffic, accessed the feature using another type of device:

Zephr Journey - 67/33 Split

For further information on interpreting the data, see the Understand the Data topic.