Zephr User Guide

Commercial Trends Data

4 views 0

You can use the Commercial Trends section to see what your paying customers are doing. The Commercial Trends information represents the end user journeys defined in the Customer section of your feature rules.

The metrics displayed in the Commercial Trends section cover the following information:

  • A summary of your total subscribers
  • New Subscribers Over Time

    This shows how many people have subscribed to your products in the last 90 days. These products have usually been granted when the end user purchases a subscription using a third-party payment provider, such as Braintree or Stripe.

    For further information on the information provided in this section, see the New Subscribers Over Time topic.

  • Churn rate

    This shows the rate at which you have lost subscribers over time.

    For further information on the information provided in this section, see the Churn Rate topic.

  • Top Products

    This shows how your top ten products have performed over the last 90 days. Any other products are grouped and categorised as Other.

    For further information on the information provided in this section, see the Top Products topic.